I’ll admit, I sometimes don’t look at the links E&P e-mails me. I used to get the print magazine, but what turned me off was too much coverage of traditional print newsrooms and not enough innovation. And, to be honest, I can’t stand the navel-gazing print deathwatch — it’s the same reason I don’t look at Romenesko any more. But this column from Steve Outing is worth a look. This section in particular appeals to me:
Use the print edition as a training vehicle
…
An obvious but overlooked strategy is to use the print edition of the daily newspaper (while it’s still daily) to promote extra content available online or on mobile devices — video, audio interviews, searchable databases, etc. — in the print edition. As print editions get thinner, it’s essential to hold on to paying print subscribers by offering them more than they hold in their hands, and guiding them to accessing it in a simple way.
Jake Sherlock and I talked the other day about adding a “nerd” section to the Missourian’s Web site — a spot where we could give people quick links to browser plugins like Cooliris or Readability; a section for our Twitter feed, Facebook page and RSS feeds, how to send us news and citizen journalism content, or how to use a browser like Flock to get specific bits of our content. But it would need to be more than just our push content — I’d love to make it a discussion or a wiki on how to make our site better, or how to better use the Internet, or to just have cool utilities that would be fun for people to try out with our site.
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